# [Gate free guide] How to build a thriving B2B loan program Guide Starting a B2B Lending Program Jess Pelini Director of Marketing @ Canopy Creating a sticky commercial loan program requires a deep understanding of market dynamics, user needs, and long-term value drivers. This comprehensive blueprint is designed to help you explore key considerations when structuring a new product, such as: - Identifying business financing gaps and pain points - Integrating loan products into your workflows - Hiring the right team and what to consider outsourcing ###### About the Contributing Author ## Justin Sherlock, Former Head of Capital, Flexport Justin Sherlock has extensive experience in developing commercial lending programs. Most recently, he led Flexport Capital, the embedded fintech group at Flexport, a global logistics platform. Here, he developed, sold, and funded working capital financing to hundreds of importers and exporters across dozens of countries. **Under his leadership, Flexport Capital grew monthly revenue by over 10x and financed over $1 billion in inventory purchases.** [Access the Full Guide Here](https://canopywp.wpengine.com/wp-content/uploads/2024/04/Canopy-Blueprint-Thriving-B2B-Loan-Program.pdf)